YEDC Hosts Business Appreciation Luncheon
Yoakum businesses were treated to a panel program at the fourth annual Business Appreciation Luncheon. About 125 people attended the meeting at the community center on Wednesday, May 2.
Receiving the 2018 Community Investment Award were Jeff and Jackie Boswell and partners Brant and Anna Jacobs for their improvements to the Yoakum General Store at 117 West St. “We appreciate the strong support of our family, friends, and the Yoakum community” said Jackie. The store opened shortly after Hurricane Harvey in September 2017.
The Revitalization of Historic Downtown program panelists included Debra Drescher, State Coordinator of Texas Main Street Program; Terry Loftis, President of Eisenberg Associates, a Dallas-based marketing firm; and Mary Jo Langford, owner of the Court Street Coffee House in Seguin. Yoakum EDC Director Chuck Dart moderated.
Drescher explained how the Texas Main Street organization, created 35 years ago for the purpose of revitalization, considers historic preservation as a top goal. Texas Main Street assists local efforts “by offering extensive training in organization, design, promotion and economic vitality” said Drescher.
Loftis, who has performed over a dozen municipal rebranding efforts, added, “Yoakum has a diverse inventory of multiple historic properties with unique distinctions in size and style. Any future branding effort should target visionary entrepreneurs and Yoakum’s great array of opportunities.”
Langford’s nationally acclaimed coffee shop in Seguin is a reflection on her and her husband’s goals: to operate a place for community socializing, to support the visual and audio arts, and to provide memorable experience to all. “We have regional, national and international visitors who make special efforts to come to our coffee house. People go out of their way for a unique experience.” said Langford.